EVAN MICHAELS, ESQ. · ATTORNEY · ENTERPRISE GROWTH EXECUTIVE · QUINTESSA MARKETING
Headline: Stop Buying Shared MVA Leads. Start Measuring Case Acquisition by Signed Clients.
Body: I work with plaintiff firms that want a better way to acquire signed MVA clients.
Not shared inquiries. Not recycled contacts. Not form fills sold to multiple firms. Not a vendor relationship measured by clicks, calls, or raw inquiry volume.
Through Quintessa Marketing, I help firms access exclusive, pre-screened MVA opportunities — live-qualified before transfer, allocated to one firm per opportunity, and measured by cost per signed client.
If your firm is ready to grow MVA intake with more accountability and less noise, we should talk.
CTA button: Schedule a 20-Minute State Availability Call (booking link)
Below button — plain text:evan.michaels@quintessamarketing.com · (484) 787-3311
New York-Licensed Attorney · 20+ Years · Since 2016 · Quintessa Marketing · Plaintiff Firms Nationwide
What the First Call Covers
Intro: This is not a generic sales demo.
In one conversation, I will help you understand whether your state, intake capacity, and acquisition economics make sense for a Quintessa partnership.
List (icon or bullet list block):
Case availability in your state
Estimated qualified MVA opportunity volume per month
How opportunities are screened before transfer
Case acquisition economics, all-in
Program term and current allocation window
Whether your firm is likely to be a fit
Closing: No pitch deck. No account-manager handoff. No program commitment required.
If the numbers make sense, I will tell you. If they do not, I will tell you that too.
CTA button: Schedule a 20-Minute State Availability Call (booking link)
BLOCK 4 — [TEXT BLOCK · off-white background · single column]
Headline: Why This Is Different
Body: Most plaintiff firms know the cycle: old leads, shared contacts, thin screening, and vendors reporting activity while the firm struggles to measure signed clients.
The intake team works the phones, but the math is hard to trust. The firm cares about signed clients. The vendor reports activity.
Quintessa has supported plaintiff firm case acquisition since 2016 and was built around a different model: exclusive, pre-screened MVA opportunities, live-qualified before they ever reach your team, and measured by cost per signed client.
The goal is not to send your firm more noise. The goal is to help your firm acquire viable MVA clients with a clearer connection between spend, intake performance, and signed-case economics.
[THREE-COLUMN FEATURE BLOCK · white background]
Section headline: How Quintessa Works
Column I — Acquire: Quintessa generates qualified MVA claimant opportunities at scale. Each opportunity is allocated exclusively to one firm. No shared inquiries. No competing firms buying the same contact. No recycled inventory.
Column II — Screen: Every prospective MVA client is live-qualified before transfer. Screening covers key intake factors: liability, treatment status, representation status, coverage, and case viability.
Column III — Transfer & Support: Your team receives screened opportunities through live transfer, with post-transfer follow-up support, conversion monitoring, and performance reporting built into the program.
Full-width note below columns: Quintessa does not replace your intake team. It helps keep that team fed with exclusive, screened opportunities so your firm can focus on evaluating, signing, and managing viable matters.
[TWO-COLUMN STAT BLOCK · steel-blue left panel · off-white right panel]
Left panel — large number:62%
Left panel body: Of potential clients retain the first law firm that responds to their inquiry.
Plaintiff intake is a speed-and-exclusivity business. Quintessa opportunities are allocated to one firm only — not resold to competing firms.
(Clio, 2024 Legal Trends Report)
Right panel — large number:40%
Right panel body: Of law firm phone calls were actually answered in 2024, down from 56% in 2019.
Quintessa's acquisition and screening infrastructure is designed to reduce that leakage before opportunities reach your team.
(Clio, 2024 Legal Trends Report)
BLOCK 7 — [TABLE BLOCK · clean two-column layout · no heavy borders]
Section headline: Shared-Lead Vendors vs. Quintessa
Intro sentence: Building in-house acquisition and intake can cost $55,000–$75,000+ per year for a single specialist — before benefits, recruiting, training, turnover, and management oversight.
Shared-Lead VendorsQuintessaShared or recycled inquiriesExclusive intake opportunitiesSame contact sent to multiple firmsOne firm per opportunityMeasured by inquiry volumeMeasured by signed-client economicsLimited follow-upPost-transfer support and reportingCost per inquiryCost per signed clientVendor relationshipGrowth partnership
[FAQ / ACCORDION BLOCK · high-contrast background · collapsed by default]
Section headline: Questions Firms Usually Ask First
Q: Are these shared leads? No. Quintessa opportunities are allocated exclusively to one firm and are not resold to competing firms.
Q: Are they screened before transfer? Yes. Prospective MVA clients are live-qualified before transfer for key intake factors: liability, treatment status, representation status, coverage, and case viability.
Q: Does this replace my intake team? No. Your firm still evaluates and signs the client. Quintessa handles acquisition, qualification, transfer, follow-up, and reporting so your intake team can focus on converting viable opportunities.
Q: Is this the right fit for my firm? The model works best for firms that are referral-dependent and ready to scale, adding attorneys who need real MVA matters, expanding into a new state, or done with shared-lead economics. Best results come from firms with responsive intake, capacity for additional MVA volume, and a focus on signed-client economics.
Q: What happens on the first call? I map your state-specific opportunity — case availability, estimated qualified volume, acquisition economics, program term, and current allocation window — and give you a direct fit or no-fit assessment.
Q: What if my state is not available? I will tell you directly. Each opportunity is allocated to one firm only. Quintessa also limits partner availability by state and market, so not every market is always open. If yours is not, I will say so on the call.
Q: What if the economics do not make sense for my firm? Then we do not force the conversation. The purpose of the call is to determine fit before any commitment is made.
Why Work With Me
An Attorney Who Understands Both Sides of This Conversation
Body: I am a New York-licensed attorney with more than two decades across civil litigation, legal media, litigation funding, analytics, and enterprise sales. I understand how managing partners and intake directors evaluate growth because I have worked inside the legal industry from multiple sides.
This is not a commodity lead conversation. It is a business conversation about whether your firm can acquire, evaluate, and sign MVA clients at economics that support profitable growth.
Just a direct conversation about whether the numbers work for your firm.
Your Next Step
Headline: One Call. I Map Your State. You Decide.
ody: Quintessa works with a limited number of firm partners per state. When capacity is available, I have one direct conversation with prospective partners before any commitment is made.
That conversation covers:
Case availability in your state
Estimated qualified volume per month
Acquisition economics, all-in
Program term and current allocation window
Whether the program is likely to make sense for your firm
No pitch deck. No account manager. No pressure.
CTA button: Schedule a 20-Minute State Availability Call (booking link)
Below button — plain text:evan.michaels@quintessamarketing.com · (484) 787-3311